Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results. apaxresearchers.com/page-not-found Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accurate because it can be corroborated from multiple sources. Providing a consistent name, address and phone on various sites is therefore vital to providing trust signals to Google.